Over the last 2-3 decades, with the global dynamic convergence of the brick & mortar vs. the digital age, information, knowledge and business processes have also undergone major changes as well as transformation. Some attribute this to seismic shifts in global monetary policy, deflation vs. inflation, fiscal / financial / regulatory policy & framework, commercial market scenario, macroeconomics and microeconomics.
Accordingly, today’s key demographics and market segment is the dynamic Millennials generation. Much has been written and continues to be opined and commented on the Millennials. The past “industrial age” of prior generations gave way to the Baby Boomers generation. The recent “information age” of Gen Xers has further given way to the present and future “intelligent age”. While others view that Millennials want multiple options, experiences, selectivity, are lifestyle conscious, passionate about work and career choices, and sensitive to their purchasing power. In addition, Millennials are subject to being both identified and targeted by Omni-channel branding, marketing and sales.
As a volunteer mentor, globally, I have been very fortunate and extremely lucky to associate, guide and work with many Millennials right from high school to college and also on their various career and lifestyle paths. I have observed first-hand that today’s Millennials are actually “shining stars”. So many are, in their own individual and special dynamic way, creative, inspiring, innovative, entrepreneurial, and inventive. In addition, it is truly amazing to see that Millennials have also their own individual as well as inclusive and collective viewpoints and insights on self-empowerment, social responsibility, community service, sustainability and positive lifestyle (diet, rest, exercise, mindfulness, motivation and balance).
I have realized that it is very important, at times, to just listen, understand, appreciate and also learn from Millennials. They have their own uniqueness in their innate value system, inherent perception, knowledge, experiences, maturity and wisdom. Whatever the key catalysts and drivers may be, Millennials globally are day-by-day making a major positive impact and difference in various aspects of daily life.
More than anything, key is to further empower Millennials, as needed and as required, with effective mentoring, coaching and guidance while further assisting, supporting and enhancing them on their positive career and lifestyle choices and paths. In addition, counseling them to make prudent choices and decisions as well as creating the proper awareness and disseminating right information. Finally, providing the necessary tools and metrics for further developing their continuing education, advanced training, professional certification, skillset, areas of expertise, core competence, accomplishments and proven track-record.