Globally, there has been a major transition
from “brick & mortar” to “high-tech” to “digital” age. In
addition, as the rampant effects of globalization unfold between supplier(s)
and consumer(s) countries, fueled by sovereign debt, in the next 5-10 years there
is an emergence of “New Age” technologies. The key areas for the coming “New
Age” technologies includes, but not limited to, Bio-Tech; Clean-Tech; Digital
Media and; Holistic Wellness.
There is also a fundamental shift occurring in the value chains of the past vs. value chains of the “New Age”. There will much more emphasis on creativity, innovation, improvisation, invention which is determined and, in turn, demanded by the smart and savvy consumer rather than the producer. Gone are the days of “build and they will come”. It is rather more wholesale and retail consumer demand driven and requires a mindset change on the part of the supplier(s). It is all about understanding, appreciating and respecting what the end-customer wants, needs, desires and deserves and focusing on supplying quality not quantity “on demand”.
The business value chains of the “New Age” technologies will focus much more on “bottom-up” fundamental research, application design, development, production, and business development of products and/or services which are directly integrated, inclusive and holistic with “top-down” driven consumer-demand. It really comes down to the best “unique selling point” to satisfy consumers.
Innovative business-revenue models will evolve wherein commercial market and business fundamentals are focused more on achieving higher current income, positive cashflow, long-term appreciation of tangible assets and quantified returns. The role of unsecured debt will become marginalized and more focus on strength of balance sheets with hard physical assets. It really comes down to the highest “value proposition” to satisfy investors.
A brave “New Age” is emerging very rapidly and it is all up to the creative, innovative, inventive entrepreneurs to grasp and take full command of opportunities thereby creating jobs and resulting wealth.
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