Convergence Drives Lifestyle Sector

The lifestyle industry is undergoing major changes. The end-consumer is actively driving commercial market fundamentals, business fundamentals as well as business-revenue models. There has been a dynamic shift in the lifestyle sector considering recent economic trends, credit contraction, role of debt, as well as disposable income levels of both wholesale and retail customers.

Source: Pat V. Sonti, Mentor & Author

Focus of current lifestyle industry is to increase creativity, innovativeness, improvisation while targeting higher top-line revenues, better EBITDA and net profit margins coupled with low balance sheet debt and working capital borrowing while generating both waterfall sources of income and positive cashflow. Today’s consumers are very brand and image sensitive as well as demanding higher quality at an affordable price levels for various lifestyle goods and services.

Based on the above there is a “convergence” between the traditional lifestyle sector and luxury sector as well as related sub-sectors. More and more integration and inclusiveness is being undertaken to capture a larger market share as well as meeting end-consumer’s dictates. This includes, but not limited to, fashion, apparel and accessories (haute couture and prêt); leisure; beauty & rejuvenation; travel and resorts; health, slimming & fitness; wellness and well-being; and sports and entertainment related products and services.