Dynamic Outlook for Digital Media

The world of digital media is undergoing major advances and, in coming years, the commercial market outlook is dynamic. Digital media has undergone major metamorphosis and now covers all types, shapes and forms of media supported by various technologies, formats required to produce content. With “convergence” of all these factors in digital media occurring both simultaneously and independently, there is so much potential for creativity, innovation, improvisation, and invention. There is also much buzz about "convergence" occurring in digital media space covering sports and entertainment industry. Regardless of the product and / or service, bottom-line for any wholesale or retail consumer is "content is king".

Source: Pat V. Sonti, Mentor & Author

In coming years, it will be important to observe new and emerging trends in the role of social media and its increased growth. In addition, as existing media forms convert and adopt online delivery mechanisms, end-consumers will continually drive demand for highest value addition thereby paving the way for a very broad range of technologies, applications, products and services. Prevailing commercial market fundamentals, business fundamentals, and business-revenue models need to be nimble and ready to adapt to the dynamic changes which are already on the horizon. Sources of direct income, indirect income and advertisement revenues may be altered to meet the increasing number of consumers going online as compared to current forms of wholesale and retail. Besides social media driving change, the critical role of mobile will have a direct impact on the methodology and approach for research, design, development, production, marketing, sales and distribution of products, services and content. This will in turn be a major force for changes to e-commerce and related areas of B2B and B2C.