Sunday, December 30, 2012

Restoring Investor’s Comfort & Confidence

As sovereign debts and deficits continue to unravel while the unintended consequences and effects of deleveraging, deflation and inflation take strong-hold, there must be a top-down and bottom-up commitment on restoring investor’s comfort and confidence while preserving and protecting true valuation of various asset classes. This includes, but not limited to, the following:

·         Immovable Assets (Real Estate, Land, Buildings etc.).

·         Movable Assets (Vehicles, Furnishings, Fixtures etc.)

·         Cash (Currencies, Checking / Savings Accounts, Term-Deposits etc.)

·         Shares (Equity Stocks and related)

·         Bonds (Sovereign, State, and Local)

·         Precious Metals (Gold, Silver, etc.)

There is an urgent need to create proper awareness and disseminate right information to investors, stakeholders, industry and community. In addition, there is a vital need to increase credibility and confidence with investors, stakeholders, industry and community. It is essential to undertake as part of any social responsibility program, whether government, corporate or academia, to create the highest value addition to investors by better listening, understanding and appreciating investor's comfort, confidence and expectations while alleviating risk; rather than just "sell, sell, sell". It is true, whether retail or wholesale investors, past methods for capital formation may still be relevant and may continue. However, in order to restore investor’s comfort and confidence, there must be a definitive Vision, Mission and Purpose with primary emphasis on always focusing on investor’s perspective, viewpoint, sensitivities and insight. This includes expending of time, energy, efforts and resources to target on developing and executing a sustainable methodology and approach as well as being "people oriented" in addition to positive investor outreach, investor education, and investor appreciation.

Sensible steps may include leveraging new media as a means of capitalizing on convergence of interactive media with events. Inbound marketing tools can include, but not limited to, blog posts, infomercials, tutorials, podcasts, webinars, webcasts, workshops, seminars, and conferences. These can be further strengthened on a continual basis through traditional outbound marketing tools such as; e-newsletters, press releases, conference calls, feedback polls, and other means.A major renewal and renaissance is taking grasp globally and those who undertake the decisive next steps, leveraging new media in restoring investor’s comfort and confidence, can spearhead the unfolding of viable and sustainable new ventures, technologies, innovation and inventions which can create new wealth as well as protecting, preserving and storing wealth.

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